I was responsible for rebranding  

 - UX Research (Reevaluated Color pallette with accessibility testing)

 -  Rebranding

TEXAS RV AND CAR CARE was designed to be legible, iconic, and reminiscent of Texas travel. My client wanted to symbolize the heart and history of Texas. An Identity that communicates freedom and unity was the ultimate goal as our clients mission is to get families and friends on the road together.

The former logo design lack identity. While experimenting, it was discovered that the bold and bright colors of RED, WHITE, and BLUE could often remind an individual of more politics ( In today’s times) rather than america, which is not related to your company. As well as it can be a turn-off to potential clients (politics)

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Instead, I went with a more mature and relaxed approach by muting these colors and arranging them in such a manner. Drawing inspiration from the Texas flag and license places (that symbolizes where you’re from and where you’ve been.

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Having this logo design that’s reminiscent of a license place will concurrently create a cognitive mental link where observant driving will instantly remind them of THE TEXAS RV & CAR CARE. This logo subconsciously influences the customer’s mind about travel. While simultaneously being legible and scalable of THE TEXAS RV & CAR CARE BRAND.

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